Macro Environments and Breakfast Cereals - 2315 Words

Macro environments and breakfast cereals 1. Introduction Company A’s cereals are manufacturers of healthy and nutritional breakfast cereals and ready to go breakfast bars. While their main manufacturing plant is located in Brisbane, their products are distributed in major supermarkets Australia wide. Knowing that breakfast is considered by consumers as the most important meal of the day the company’s focus is on offering a multiple product range to various target groups with the added benefits of additional fiber and cholesterol lowering properties. Only by complying with strict guidelines within governmental regulations, this company is able to promote the health benefits of consuming their products and endorsements noted on their†¦show more content†¦This may require multiple sourcing points globally, resulting in driving prices up (Parker, 2005). Company A’s cereals have redundant suppliers on hand in various locations. By having multiple suppliers, it mitigates against unforeseen natural disasters tha t may affect their supplies of raw products. c. Economic Environment Kotler describes the economic environment as â€Å"factors that affect consumer buying power and spending patterns† (Kotler, et al., 2010, p. 149). For consumers to be able to spend they need to have disposable income. Some of the factors included in the economic environment, but not limited to; income, employment levels, the value of the Australian dollar and the global economy. There are changes occurring within the economic environment all the time, particularly within income structure. Average disposable incomes vary according to states, with Tasmania and South Australia recorded at 19 percent below the national average (Australian Bureau of Statistics, 2008). Due to higher living costs, more women are returning to work resulting in dual income families. Many consumers are feeling the rising cost of living as opposed to increases in incomes and people have been changing the way they buy in efforts to save money. Bernstein, a US consumer survey, recently showed that breakfast cereals had been traded down by 27 percent ofShow MoreRelatedMacro Environmental Factors Of The Sanitarium Health Food Co, Political, Economic And Social Factors1733 Words   |  7 Pages 4.3 Macro-environmental Analysis The current report tends to discuss the three macro-environmental factors are relevant to the operations of the Sanitarium Health Food Co, namely Political, Economic and Social factors. they could either be of positive value or of negative value to the company and they should be closely monitored. Political Factor: One political factor that is bound to play a role in the regular course of operations for the company is one that governs charity, The Charities ActRead MoreBusiness Report of Kelloggs1726 Words   |  7 PagesIntroduction The company Kellogg’s Corn Flakes ® is the second large company in America began in 1906ï ¼Å'which makes breakfast and snacks for millions. The founder, W.K.kellogg, set healthy and high quality as the aim of providing nutritious products with diversify flavor.  Their provide products such as cereal, waffle, Bars, and cookies to their consumer all around the world. Today, â€Å"Kellogg’s Company  manufactures in 18 countries, also sells its products in more than 180 countries† (Kellogg’s, 2011)Read MoreKelloggs in India Marketreport4310 Words   |  18 Pagesstrategy adopted by Kellog’s In India 4 3. Question 2: What are the major challenges Kellogg’s now face? Recommend and justify what actions Kellogg’s should take in India to sustain their market leadership. 7 3.1. Macro-environmental Analysis of Kellogg’s India 7 3.2. Porter’s 5 forces of Kellogg’s India and the food industry 8 3.3. Strenghts and Weaknesses of Kellogg’s India 9 3.4 Recommendation 9 Bibliography 11 Appendix Read MoreCpw and Kelloggs6179 Words   |  25 PagesRunning head: CEREAL PARTNERS WORLDWIDE (CPW) CASE ANALYSIS 1 Cereal Partners Worldwide (CPW): The No. 2 world player is challenging the No. 1 – Kellogg International Marketing – Assignment 1 Candidate: Emad AbouElgheit ISM - International School of Management Doctor of Philosophy (Ph.D.) Presented to: Professor Peter Horn 21 November 2011 Word Count: 4,326 CASE ANALYSIS - CEREAL PARTNERS WORLDWIDE (CPW) 2 Abstract The paper analyzes the case study developed in 2007 of Cereal PartnersRead MoreBreakfast Cereals in Uk 078038 Words   |  33 PagesBreakfast Cereals in United Kingdom 2007 Introduction: Aim: The aim of this report is to discuss whether The change of macroeconomic situation is an opportunity or threat for United Kingdom’s breakfast cereal industry. Compare the external microenvironment that affects firms in which breakfast cereal industry operates with the help of PEST analysis. To evaluate the operational strategy that affects the level of competitive environment in an industry using Porter’s five force model. Read MoreMarketing Strategies - Breakfast Cereals in Australia3162 Words   |  13 PagesIntroduction Healthy Co. Pty Ltd is a food processing organisation located in Queensland, Australia. ‘Nutri Mix’ breakfast cereal is the product developed by the company for this market and it’s focused on nutrition and healthy life choices. The initial research was focused on six local macro-environment factors that could potentially impact the product. The factors in favour of marketing such a product on the Australian market reside in an aging population as proportion of total population, forcingRead MoreFruit Loops2856 Words   |  12 PagesFroot loops History : Froot Loops is a  brand  of  breakfast cereal  produced by  Kelloggs  and sold in  Austria,  India,  Australia,  Canada,  New Zealand, the  United States,  Germany,  The Middle East,  The Caribbean  and  Latin America. The  cereal  pieces  are  torus-shaped (hence loops) and come in a variety of bright colors and a blend of artificial fruit flavors.  Kelloggs  introduced Froot Loops in 1963. Originally, there were  red,  orange, andyellow  loops, but  green, then  purple, and, finally,  blue  were addedRead MoreThe Pest Analysis of Uk Food Producing Industry Essay1232 Words   |  5 Pagesdiversification of economic and geography environment, food producing companies, especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the businesses, profits, and strategies of food producing industry throughout deeply analyzing these important board macro-environmental factors. 2. PEST Model PEST is a model that being used to analyze the board macro-environmental of a company orRead MoreKelloggs Case: The Link between Auditing, Planning, and Corporate Strategy2875 Words   |  12 Pagesfoods in terms of corporate strategy is not an exaggeration. In 1898, the Kellogg brothers developed a flaked cereal by running toasted corn mush through metal rollers. Through planning, the recipe for Corn Flakes has remained unchanged since W.K. Kellogg transformed the product from a private label health food to a mass-marketed breakfast staple. Corn Flakes remained the best-selling cereal in the United States throughout the first half of the past century. From the mid- 1960s on, Kelloggs had atRead MoreMarketing Plan Cereal Bars3872 Words   |  16 PagesJanuary 17 2010 | Seminar Tutor – Hina Khan. | By James Craven, Katie Fortune, Rory Dunlop, Karl Dickey, Omar Farooq and Sarah Crawford | 1. Market Overview The cereal bar market in the UK in rapidly expanding. Bored with conventional approaches to cereal bars Wake Up bar aims to add extra value to an already popular product. The cereal bar market is now looking for extra ingredients in the bars to persuade customers on to that particular brand. 2. The current situation Market Needs Our target

Persuasive Essay On Halloween - 1054 Words

Not being able to express you frightening side of yourself during halloween is not the schools right, but also the students vote in this disagreement. As a child everyones favorite part of October would be to dress up to be whatever the kids wanted to be. To express your favorite princess, actor, singer, and super hero was kids favorite part of October 31st. Now that those children got a lot more older and creative, they would want to use their creative side on their halloween costume. They would want to show everyone what their favorite hobbies are on halloween, even if its makeup, nail polish, or hair coloring. The National Colonial of School Districts has now created a new policy called â€Å"Common Sense Custom Policy† where it has a†¦show more content†¦Also there are limits that the district is spot on, like they dont want anyone to wear extremely terrifying costumes to school, as a result of someone calling the police. This is totally understandable that this s houldnt be allowed, but not being able to be a character and not have heavy makeup on is a little over the line. A girl or guy should be able to have some purple lipstick on or a smokey eye, that wont distract anyone from learning. Being able to dress and show who you truly are is the definition of Halloween. Sandra Belle also agrees, she says, â€Å"This doesn’t seem like it may be a good idea to me, it completely ruins the meaning of Halloween. Kids enjoy Halloween because they can show what they like by dressing up like what they like. Halloween has been a tradition for kids all over, and should not be restricted. There are limits on how short dresses and skirts should be on costumes though.† What Sandra says is one hundred percent correct at this point, we were all born to be able to express ourselves. Its Halloween, it is suppose to be scary! Whats the point if the districts are taking every teens imagination away to a point where everyone will be dull and boring in the next 20 years. These high schools should not take the enjoyment away from us, halloween is the entire point to be scary. How does the districts define their Halloween, because taking scary away from this holiday is justShow MoreRelatedGender Stereotypes In Disney1711 Words   |  7 Pagesthe Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, â€Å"becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend† (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, â€Å"there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day whereRead MoreLogical Reasoning189930 Words   |  760 PagesYour most important critical thinking skill is your skill at making judgments─not snap judgments that occur in the blink of an eye, but those that require careful reasoning. You are not reasoning logically if, when you want a gorilla suit for a Halloween party, the first thing you do is search for the word Gorilla in the Yellow Pages of the telephone book, and the problem here is not that you used a telephone book instead of the Internet. High-quality reasoning is called logical reasoning or

Language Exerts Hidden Power free essay sample

Language utilizes the hidden power to express, convince and influence human beings. Language can be used in different forms and styles, however, we are never fully aware of the importance of the hidden power that language can express. Language can be revealed in many different ways, which can cause different perspectives from people. In Text A, â€Å"Tversky and Kahneman (1981) demonstrated systematic reversals of preference when the same problem is presented in different ways†. It shows the effectiveness of euphemism and vagueness. The people did not appreciate the straight forward statement, it may be because of the harshness and the reality that shocks the reader. The difference in the preference of the programs shows how human beings are more likely to prefer the positive facts than the negatives; Program A had seventy-two percent preferences. This can show how language has the power to convey something disastrous, however, in a euphemism way, in which the reader will more likely to accept. We will write a custom essay sample on Language Exerts Hidden Power or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, the complicated statements, those with fractions instead of exact numbers, seem to favour the reader. This may be because the reader needs more time to process the factual information in their brains, which may have the same effect as ‘Lost in Translation’; the more your brain processes, the more details and facts are faded away. In addition, the fractions used can make the situation of the Asian disease problem seem less serious, because fractions appear to be less in number than the exact real numbers. In this particular text, power is revealed by the factual information. The difference in presenting the statement does not differ the meaning of the Asian disease problem. However, the power of manipulating and influencing the reader depend on the way the author chooses to present the factual information. The language chosen will be the power that controls the reader’s minds. Different presentations will lead to different interpretations from the readers. Therefore, writers usually use certain style of language to ensure that they can influence and convince the readers. This can represent how human beings are slightly unaware of the importance of language. We tend to ignore and skip through words easily, in which we only want to read what we believe and what we want to see. Similarly, Text B expresses that in our world we normally ignore the flaws and the little ‘holes’ in our communication in language, which also shows the lack of awareness of the importance in language. Slowly, we will tend to lose the ability to control the power that is hidden in language. The ‘Lost in Translation’ ties in with text B as well. When people start to learn a new language they normally translate the words back into their foreign language in order for them to understand the meaning of those words. However, during those translations, many details and little ‘holes’ in the language will disappear and fade away. Native language enables human beings to communicate freely and comfortably, however, it influences out thoughts when it comes to learning a new language. Those little ‘holes’ will be filled in by the influential thoughts from our native language. Therefore, though we are learning a new language, we will still be moved and differentiated by the influence of our native language. The hidden power of the influence of a certain language is strong, it ties with the culture and the tradition of the certain country. From these, we can see how ignorant human beings can be when it comes to realizing how much language influences our lives and how we interpret things. Nevertheless, the power in language can cause negative effects as well as those positives. There are so many languages spoken in our world, therefore, many people can speak more than one language. This means that those people have more than one choice of language to express themselves. This can be positive, however, negative, because there isn’t always the same ‘sayings’ in different languages. As human beings, we manage to experience many different emotions and incidents, where many of those are indescribable in language. Therefore, we can say language is powerful, however, not as powerful as our own minds. â€Å"Language should be a direct mirror of mind† though many thoughts cannot be put into words. In text C, it suggests that language plays an essential role in thinking and the interactions between people, in which the power hidden is the linguistics, philosophy and the psychology side of language. We communicate through language by expressing out what we think in our minds using words, phrases and sentences. Therefore, Noam Chenosky expresses that language is a direct mirror to our minds, which is true to some extent, however, many emotions and thoughts cannot be fully expressed by language. Language can be so powerful that it’s complicated, and those technical studies of language can contribute to an understanding of human intelligence. Human beings have not paid much attention on the hidden power of language, therefore, we only have a rare glimmerings of understanding. Though the understanding of language is limited, most people think and do things depending on what they know and what they believe, which ties in with text A strongly. When people prefer different presentations of the same statement, we can assume that they all have a different perspective, which means they have their own beliefs and knowledge over the statement. Overall, all three texts agree with Rita, Mae Brown’s statement of â€Å"Language exerts hidden power, like a moon on the tides† to a reasonable extent. They all show the human science of language and how language is powerful in our minds. The power inside language is great, however, we have never noticed it. It influences the way we think and the way we judge certain things. Though, due to our lack of awareness of the importance of language, we do not see how it influences out perspectives and perception. However, the possible negative effect of the power in language is that due to the many different languages people may be able to speak, they may find it difficult to express their thoughts and emotions because there are so many choices.